Fresh out of high school and working at Carrara Markets, Simon Beard probably wouldn’t have believed you if you said his future customers would include Snoop Dogg, A$AP Rocky and Cristiano Ronaldo.
But an entrepreneurial spirit was sparked selling Schoolies merchandise on the Gold Coast, and before too long, Simon and wife Tahnee were establishing a business that would go on to become one of the world’s most renowned streetwear brands.
The couple stared Culture Kings in 2008 with a humble shopfront on the Gold Coast, which a decade later has exploded into a primarily e-commerce business with a VIP client base that includes some of the biggest names in music and sport. The company employs 500 people and operates eight shopfronts across the country.
Hear how Simon conquered the streetwear game at the YP Gold Coast Entrepreneurs Lunch on March 1. Buy your tickets here.