Jarrad Bell has been in hospitality for over 10 years, but likely not the areas you would automatically assume. He hasn't been behind the bar, nor hasn't been running venues; he's been the guy responsible for getting you in the door! He's the guy responsible for making your mouth water at 5pm every day, whilst you're scrolling through Instagram, or making the brand aesthetically pleasing - so cool, that you want all your friends to know you are there, and share on socials.
Jarrad, who is a graphic designer and DJ, started off playing your favourite tunes in bars, clubs around Australia. Over time, he began combining the two, and ended up doing the branding and design for the events and venues. Over the years, he's worked with iconic brands, your favourite festivals and he's probably gotten your bum on a seat at the local restaurants around town.
Late 2019 / early 2020, ideas began building between Jeremy Davidson, Mikey Sebire and Jarrad - who all together are the founders of Mr. Consistent.
In his venue, Jeremy had identified a need for a consistent product, that could easily produce volume, without faltering on quality. Whilst Mikey worked on building the recipe of the amazing product we taste today, Jarrad went about building the branding of Mr. Consistent.
COVID hit the hospitality industry, and a product that had been dreamt up to be in-venue, was no longer relevant to the market at that time.
Instead, they focused on direct to consumer, and built an extremely loyal customer base within a short period of time and bucked the 'norm' when it comes to marketing and branding in the beverage world.