Lauren is the Leisure & Entertainment Marketing Executive for The Star Entertainment Group. Aspiring to be Australia’s leading integrated resort and entertainment company, Lauren’s role is to strategise & execute a range of events, promotions and other marketing initiatives designed to drive revenue growth for the group, as well as provide a meaningful experience for guests across the Gold Coast property.
With a passion for scaling Gold Coast businesses, whether SME or enterprise, through advanced marketing, communications & public relations strategies. Lauren holds a double degree in Business [Marketing] and Public Relations & Communications, although her diverse skills portfolio includes copy writing, content creation, event management, CRM & Automation management, SEO optimisation, graphic & website design, stakeholder and brand relationship management, public relations and crisis management.
